HyperVue AI | The Comprehensive Consumer Intelligence Platform

SOLUTIONS

BY DESIGN

DEVELOPED WITH AND
TAILORED FOR OUR CLIENTS -
THE HYPERVUE OFFERINGS
ARE CURATED BASED ON
YOUR BUSINESS NEEDS

DECODING THE

CONSUMER

Can we get a granular understanding of our customer beyond the usual demographics?

SHARPER

COMMUNICATION

What, where and how do we effectively communicate with our audience?

CONTENT

C(L)UES

Can we draw cues from content consumption patterns or trending media to develop an effective content strategy?

LEVERAGING

TRENDS

Can we identify “emerging” trends before they go viral?

MEANINGFUL

ENGAGEMENT

What are the “must haves” for us to drive engagement?

KEEP US

AGILE

We are in a good place – we need pointers to maintain our edge

HI - DEF

SEGMENTATION

Can we sub-segment further and tailor our marketing for each segment?

DATA

ENRICHMENT

Can we also enrich the data that we are collecting in our internal systems?

HYPERKLOUT

THE DEFINITIVE INFLUENCER EVALUATION,

BRAND FIT & CAMPAIGN ANALYSIS SOLUTION

HYPERKLOUT answers the pertinent Influencer marketing questions for you:
- What is the ideal influencer/mix of influencers to use?
- Do they and their audience fit with my brand and my target audience?
- Does our influencer campaign address key markets for the brands?
- Can we use micro influencers to target specific geographies/audiences?
- How can we measure the effectiveness of the influencer campaign/on our brand?
- How do we sustain the effects of the influencer campaign for incremental benefits?

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HYPERDIVE

A DEEP DIVE

INTO THE CATEGORY

An in-depth journey into the core of the category - a thorough understanding of the consumers, trends, brands, movements, attitudes, personalities, behavioural shifts, consumption patterns at play in real-time. Whether you are a market entrant or an established player, HYPERDIVE will ensure that you always understand the consumer journey end-to-end.

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HYPER360

ENABLING 360 VUE

OF THE CONSUMER

Uncovering not just the Who, but also the Why, What, Where, Whom - going beyond the standard of how a consumer is defined. HyperVue analyzes the consumer lingo, images, public personas, psychographics and the cultural impact over time to uncover the full persona. From segmentation to profile enrichment to content planning to segment-of-one marketing, HYPER360 provides you with a view of your consumer that you haven’t imagined earlier.

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HYPERTREND

PREDICTING TRENDS BEFORE

THEY GO MAINSTREAM

The holy grail for all marketers - HyperVue tracks and predicts trends and breaks them down by possible virality. Whether the end use is content ideation, a simple need to know or NPD - the more granular the approach, the better the outcome. A concoction of social analytics, surveys, focus groups, ethnography and semiotics - HyperVue can discover what you really need.

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HYPEINDEX

MEASUREMENT OF

BRAND’S’ SOCIAL INITATIVES

With increased digital spends and an evolving social paradigm, HYPEINDEX (brand Social Media Index) is the go to solution for tracking and benchmarking your social initiatives along with your competitors. Evaluated across 5 variables comprising of SOCIAL TRACTION, DIGITAL TRACTION, ENGAGEMENT, KLOUT and GROWTH – HypeIndex is the perfect tool for measuring and tweaking your social strategy. With quarterly tracking and reporting, this is a must have for all brands with a strategic eye on improving their social game.

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The HyperVue AI platform analyzes billions of conversations, images and videos from social platforms like Twitter, Facebook, Instagram, Youtube; combines it with digital trends from platforms like Google Trends; and then marries it with data utilizing other quantitative/qualitative methodologies to produce the most granular consumer insights that a brand requires to succeed today.

HyperVue is an AI-enabled Consumer Intelligence leader
- Forrester

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Featured Case Studies

HYPER360: AUDIENCE INTELLIGENCE

TRULY UNDERSTAND YOUR CONSUMER

Enabling a B2B brand to develop a deeper understanding of it's customers

Featured Case Studies

HYPERDIVE: CATEGORY UNDERSTANDING

INSIDE ACCESS - FOLLOW YOUR CONSUMER

Unravel your category - from consumer to competition, trends, NPD and content ideation

See more Case Studies

from social noise to storytelling.

from social noise to storytelling
.